SaaS Growth Metrics One-Pager
A short guide to steps and must-know terminology
Published in
3 min readJan 24, 2021
Growth measurement for subscription-based companies (SaaS) is more complex compared to traditional business models (B2B or B2C). Given that any SaaS relies on future revenue, the top-level metric is based on annual and recurring values. As a data analyst, you have to understand and own calculations for predictable revenue growth.