User Engagement and Activity Histogram Analysis
User engagement and frequency of usage analysis using SQL
Published in
5 min readOct 27, 2021
User engagement is one of the best indicators that people love the product they use. You can improve user engagement if you can define and scale it. User engagement can mean any interaction with your product or it could also be a list of specific actions (or that one action).
MAU and DAU, or DAU/MAU conversion as the ratio of daily active users over monthly active users, is a common metric measuring user engagement. It tells you…
